fbpx

Coughing teddy raises respiratory awareness

image

An animatronic teddy bear is helping to raise awareness of inner-city pollution levels across the UK.

Toxic Toby, the brainchild toy of advertising agency McCann London, is a fully interactive pollutant monitor that constantly measures the ambient pollution in its surroundings. When levels become too high Toby is programmed to spring into life – coughing and moving in distress.

Designed to look and feel like a normal teddy, McCann have strategically placed Tobys across the UK in major cities, attached to lampposts akin to a memorial.

In London alone, it is estimated that more than 9,000 people die prematurely from issues related to air pollution.

James Crosby, one of the designers behind Toxic Toby, said: “We discovered the alarming statistic that more people die every year from breathing in toxic air than from car accidents,”

Comparatively, there were around 200 deaths caused by car accidents in London last year.


The campaign follows a report from the European Court of Auditors stating that “Air pollution is the biggest environmental risk to health in the European Union.”

Janusz Wojciechowski, author of the report, added: “In recent decades, EU policies have contributed to emission reductions, but air quality has not improved at the same rate and there are still considerable impacts on public health.”

RELATED POSTS

  • Winter PAPR Protection

    READ MORE
  • NHS Issues National Patient Safety Alert for Valved Respirators

    READ MORE
  • The Deadly Tik Tok Trend No One’s Warned You About

    READ MORE
  • Healthcare News – September 2021

    READ MORE
  • Infection Prevention Conference 2021

    READ MORE
  • Full Support Healthcare Donates Over a Million Items of PPE to International Aid Charity

    READ MORE
  • See You Soon

    READ MORE
  • Healthcare News – August 2021

    READ MORE
  • The Continued Need for COVID Secure Workplaces

    READ MORE
  • Full Support Healthcare Donates More Than 33.8 Million Items of PPE to Good Causes

    READ MORE
  • The Health & Safety Event 2021

    READ MORE
  • HSE Releases Updated Guidance for Working with Asbestos

    READ MORE
  • Healthcare Newsletter – July 2021

    READ MORE
  • Should We Continue to Wear Face Masks After the 19th July?

    READ MORE
  • National Hygiene Week 2021

    READ MORE
  • Love Your Lungs Week 2021

    READ MORE
  • International PPE company donates 2 million face masks to Jamaica

    READ MORE
  • Lung Health Experts Warn of the Impact COVID-19 and Staff Shortages Will Have on Lung Disease Patients

    READ MORE
  • Healthcare Newsletter – May 2021

    READ MORE
  • Full Support Healthcare Now Available in Australia

    READ MORE